Cookie Policy

  1. Cookies

    1. Our website uses cookies and similar technologies, including browser local storage, to store information on your device or to read information already stored there. In this policy we refer to all of these as cookies. A cookie is a file containing a string of letters and numbers that is sent by a web server to a web browser and is stored by the browser. The file is then sent back to the server each time the browser requests a page from the server. Cookies may be either "persistent" or "session" cookies. A persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. We use both session and persistent cookies on our website.
    2. Our cookies do not contain any personal information that identifies a user. The personal information that we store about a user when they submit an inquiry or a form on our website may be linked to the information stored in and obtained from cookies.
    3. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. The names of the cookies that we use on our website, and the purposes for which they are used, are set out below. Where the technology is not a cookie, the Type column says what it is.

      Necessary

      They help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

      Cookie Name

      Description

      Type

      Expiry
      __client_uat, __client_uat_* Keeps you signed in on our corporate website. Cookie

       

      Preferences

      They enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

      Cookie Name Description Type Expiry
      calltracksINFO, calltracksUID Phone technology provider's visitor data Local storage Until cleared
      cookie_consents User has given consent with Cookie Policy Cookie 1 year
      currency_override Remembers a currency chosen from a link Cookie Session
      nf_ab Website version assignment, corporate site only Cookie Session

       

      Marketing

      Used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

      Cookie Name Description Type Expiry
      smartDash Used by LS Direct to identify a website visitor for our direct mail program. Cookie 60 days
      smartDashCookieValue The same LS Direct visitor identifier, held in browser storage. Local storage Until cleared
      _lc2_fpi, _lc2_fpi_js Used by LiveIntent, LS Direct's identity partner, to recognise a visitor across websites. Cookie
      _li_dcdm_c Used by LiveIntent to record the domain on which a visitor was seen. Cookie
      _li_duid LiveIntent visitor identifier held in browser storage. Local storage Until cleared
      utm_source, utm_campaign, utm_medium, utm_term, utm_content Record the marketing campaign that brought you to our website. Cookie Session
      gclid, gbraid, wbraid, gclsrc Google advertising click identifiers, used to attribute a visit to an ad. Cookie Session
      fbclid Facebook advertising click identifier. Cookie Session
      msclkid Microsoft advertising click identifier. Cookie Session
      MUID, MUIDB, MR, MSPTC Used by Microsoft as a unique user ID, enables user synchronising the ID across many Microsoft domains. Cookie 390 days
      IDE, DSID Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Cookie 2 years
      AID Used by Google to link your activity across devices for advertising. Cookie 1 year
      fr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Cookie 90 days
      _uetsid, _uetvid

      Used by Bing Ads to store and track visits across websites.

      		 Cookie 1 day
      _gcl_au

      Used by Google to store and track ad conversions.

      		 Cookie 3 months
      _pin_unauth Used by Pinterest to store the user's usage history. Cookie 1 year
      _fbp Used by Facebook to store and track visits across websites. Cookie 3 months

       

      Statistics

      Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

      Cookie Name Description Type Expiry
      AMP_*, AMP_MKTG_* Used by Amplitude to record how visitors use the website and the marketing source they arrived from. Cookie
      amp_device_id Used by Amplitude to identify a device. Cookie
      wuid Anonymous website user ID Cookie 1 year
      cid_ua Anonymous Google Analytics ID Cookie
      _mkto_trk Marketing and web form ID Cookie 2 years
      _ga Used by Google Analytics to register a unique anonymous ID that is used to generate statistical data on how the visitor uses the website. Cookie 2 years
      _ga_*

      Used by Google Analytics to store and count pageviews.

      		 Cookie 1 year

       

      Functional

      These cookies help enhance a website's performance and functionality. For example, functionality cookies can be used to allow video playback or remember a user's region.

      Cookie Name Description Type Expiry
      ftc_geoip User's geographical location  Cookie Session
      landing_url Records the first page you arrived on. Cookie Session
      last_activity_at Records the time of your most recent activity. Cookie Session
      trip_history Remembers trips you have viewed. Cookie Session
      popup_shown Remembers that a dialog has already been shown to you. Cookie 30 days
      zone Phone technology provider zone Cookie Session
      exposure_history Website optimization version history Cookie Session

  2. Handling cookies

    1. Most browsers allow you to refuse to accept cookies. Blocking all cookies though will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website. To block cookies in your browser, you can do the following:

      1. In Internet Explorer (version 10 and above) and Microsoft Edge you can block cookies using the cookie handling override settings available by clicking Tools > Internet Options > Privacy > Advanced;
      2. In Firefox (version 24 and above) you can block all cookies by clicking Tools > Options > Privacy > 'Use custom settings for history' from the drop-down menu, and unticking 'Accept cookies from sites';
      3. In Chrome (version 29 and above), you can block all cookies by accessing the 'Customize and control' menu, and clicking Settings > Show advanced settings > Content settings, and then selecting 'Block sites from setting any data' under the 'Cookies' heading.

    2. You can delete cookies already stored on your computer. Deleting cookies though will have a negative impact on the usability of many websites. To delete cookies in your browser, you can do the following:

      1. In Internet Explorer (version 10 and above) and Microsoft Edge you must manually delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835);
      2. In Firefox (version 24 and above), you can delete cookies by clicking Tools > Options > Privacy, then selecting 'Use custom settings for history', clicking 'Show Cookies', and then clicking 'Remove All Cookies';
      3. In Chrome (version 29 and above), you can delete all cookies by accessing the 'Customize and control' menu, and clicking Settings > Show advanced settings > Clear browsing data, and then selecting 'Delete cookies and other site and plug-in data' before clicking 'Clear browsing data'.

  3. Questions and complaints

    1. We are very keen to hear from you, including if you have any questions, concerns, comments, requests or complaints regarding this Cookie Policy, our website and/or our use of your personal information.

 

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